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SocialCode Audience Intelligence Platform (AIP) Review

3

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Very good

Revainrating 4 out of 5  
Rating 
4.0
Marketing, Audience Intelligence

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Reviews

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Type of review

Revainrating 4 out of 5

Great tool if you manage multiple clients

The best aspect of using social media is that it allows me to reach out to my customers in real-time. I can see what's working for them, what isn't, and most importantly, how they're interacting with each other about our brand. It has helped us create more content that resonates with our audience! We have also been able to track, analyze, and measure results much better than we were before using AIP. None at this time. There are some features that could be improved upon such as being able to…

Pros
  • How great it is to see what people are saying and how others are interacting with our brand
Cons
  • The UI could be a little bit easier to understand

The ability to see where my audience is located geographically, what their interests are etc - all in one place! This platform has allowed us as an agency so far this year of working with clients across different industries/markets we have been able improve our targeting efforts by over 50%. I can't think off any downsides at present but would be interested if anyone else does come up? We've used social media for years now & haven’t really seen much change until recently when it came down…

Revainrating 4 out of 5

Overall good experience but could do better

I like that it allows for real time analytics, as well as historical data analysis which is great when you need to understand what happened in your audience or with social media campaigns over the last year. It's not easy finding out if someone has been unfollowed/unliked by their followers without using third party software such as Tweetdeck. If they're willing to invest into this platform then there will be no issues however; if cost isn't an issue than perhaps another option would be more…

Pros
  • Easy dashboard
  • Allows me see how much engagement i'm getting across ALL platforms including Instagram.
  • A lot easier compared other providers
  • just fill them straight away :)