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mediaPRO Review

4

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Very good

Revainrating 4.5 out of 5  
Rating 
4.7
Marketing, Public Relations (PR)

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Description of mediaPRO

Make better-informed brand communications decisions on a local, global and campaign level with our media monitoring and benchmarking service. We track a proprietary media list across print, online and social for the beauty industry with granular benchmarking in 6 beauty categories globally. With this, you can monitor the effectiveness and ROI of your communications campaigns and set measurable KPI's at a product level.

Reviews

Global ratings 4
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Type of review

Revainrating 4 out of 5

Amazing Tool For SEO, Lead Generation and Content Creation

The ability to search for keywords that are relevant in your industry is amazing! It also allows you get an idea of what people might be looking up when they googlesomething similar or related as well which helps us understand how we can best serve them - this makes my job so much easier because I don't haveto waste time creating content if it's not going where clients want me too!! There areno downsides at all really but maybe more training would help? Wouldbe great just like any other tool…

Pros
  • Easy use
  • Good support staff / community
  • Great customer service good software/user experience
Cons
  • Nothing, honestly love everything about Media PRO

Revainrating 5 out of 5

Very good media monitoring and tracking tool

The best part of this program is that it helps you to analyze your performance in comparison with other companies out there who are also using MediaPro as their research agency for getting valuable insights about various campaigns or brands they manage (or handle). It's not only helpful when I am analyzing my own data but even more so if i have any doubts regarding competitor analysis. There isn't much room left here which can be an issue sometimes because one needs enough storage space to…

Pros
  • Provides thorough insight
  • Allows user friendly access across multiple platforms
  • Helps compare different strategies / methods used by our competition versus those employed within MEDIA PRO’s client services team.
  • Promotes competitive intelligence through market segmentation & demographic targeting
Cons
  • So-so

I like that it is very easy to use for my clients who are not familiar or comfortable using software such as Excel/Google Sheets etc., It allows me access from anywhere so i can work remotely if needed which helps keep costs down where ever we may be working in different states of Australia! Sometimes there could potentially have more options but this isn't always available depending how many people you're trying pull up at once (ease). The only thing about MediaPro really would need some…

Pros
  • Easy user interface
  • Great tool with endless possibilities
  • Flexible licensing, both monthly subscription models&one person packages making price points flexible enough too meet budgets easily.
  • Amazing customer service highly responsive team behind helping support users 24 / 7 365 days per year
Cons
  • So-so

Revainrating 5 out of 5

Very helpful platform with high-quality reporting

The data is easy to understand in terms of how it can be used for future campaigns as well as past ones when trying to get ROI back from previous work done by MediaPro. It's also quite user friendly once you have gotten accustomed to its layout. I wish there was more customization options available so that we could tailor specific reports exactly how they are needed. Reporting would come out faster if there were fewer steps involved but overall this program has been very beneficial for my firm.

Pros
  • Customizable
  • Easy navigation system within software itself allows us at our own leisurely pace, rather than having everything forced upon your face during onboarding time
Cons
  • It is hard to say