I'm not a fan of the Binance exchange. As I can see it works quite good but it seems that Changpeng Zhao is not the most honest businessman that I've seen. During the crowdsale of BNB there were some strange activity, and it seems that the people behind Tron and Binance were buying large amounts of coins exclusively to manipulate its price.
On the other hand as a trader I can see that it didn't damage the coin's and exchange's reputation that much, so the price will probably keep on rising steadily in the close future. If you can forget about the fairness, then you might go and make some money.