single-level communication system developed on the basis of IPFS, but integrated for use via mobile devices;
blockchain – uses the original block chain built on the basis of Ethermint and functioning with the use of the attention proof Protocol – Proof of Attention;
artificial intelligence, taking into account user activity and forming a reputation system;
tracking and analysis of content based on system applications that provide protection against fraud.
Based on these factors, DATA aims to create a comfortable environment for visitors to sites that can not only trust the placed advertising, but also receive digital money for its viewing. Such infrastructure will also be beneficial to advertisers – they will get more return on investment and will be able to identify the most popular market trends.