I am quite surprised to see how the token maintains a value above decimals of a cent considering that the token is used to issue loyalty payments to its customers and maybe the workers. The project is developed by a construction company called Isikc from Turkey. What this token lacks in appreciable amount is the utility. Being a token for the company profile should also bring in more innovation to its use. A good example could be for payments, (though that may be implemented internally as information on other use case for the token was limited from plain view sight) in which users could even get a discount for their purchases. It can also be used for it's Shareholders equity stake into the company. I have dropped questions like this on its Telegram community for answers to know more but have failed to receive any response whatsoever. Am sure the project is really good which is why it has been able to maintain a good value plus trade volumes on a daily measure
PS: All my views on this project was limited from access due to my location despite repeated measures to contact them and ask for more information but I am quite positive that somee of the proposed use case I mentioned above are already implemented.