This crypto sounds like it could have a very sound base for actual use by a community outside of a regular wallet. If the tech is there to keep this private and it's not too focused to gain a large following then I could see it doing very well.
Providing simple, borderless peer to peer functionality is an excellent way forward and if the company follows through with it's promises of high levels of active support and additional communications functionality and 'language-less' contact it could be a very interesting wallet to keep an eye on in the future, for everyone.
However on the flip side targeting a specific demographic in an exploding market could see this crypto get lost in the sea of wallets and crypto's currently emerging. While the tech could have wide-spread appeal it may simply not attract enough attention. Which would be a shame.