I like that it's very easy to use and navigate. The dashboard is very clear and easy to understand. You can drill down into specific areas to find exactly what you're looking for. This is great if you are working with a small team of people who have different levels of experience. The analytics aren't always accurate, so you have to do some digging to figure out why. You can also only track up to 30 days at once, which isn't ideal. We use this tool all the time for our annual planning and monthly reporting. It helps us stay organized and keep everything updated. It has really helped me become more efficient and keep things organized.