The tool is very easy to use for my team! It allows us access all information we need regarding our clients' products that are in cart state (in progress or completed). This makes it so much easier when planning out campaigns as I am able see exactly what each client's product wants versus needs would be if they were not looking at this type of data prior. Also helps me understand how many people have opened an email from one campaign but did nothing after opening/reading said emails which has helped improve click through rate by improving conversion rates within specific content types such as images or videos vs links only text.