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Bloom Intelligence Review

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Marketing, Customer Journey Analytics

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Description of Bloom Intelligence

Location-aware customer insights and marketing tools for brick & mortar retailers. Bloom Intelligence is a WiFi marketing and customer analytics software as a service platform for restaurant and retail locations. With Bloom, automated marketing becomes easier than ever. Passively collect detailed customer profiles for segmented, personalized marketing, and customer analytics even they don't log into your WiFi. Improve online ratings, identify churning customers, create loyalty programs, and create automated email marketing campaigns. Detailed ROI reports on every campaign. White glove customer support and training for WiFi marketing. We use big data and artificial intelligence to help brick and mortar companies regain the edge lost to online competitors. We do this by deploying WiFi and other sensors to collect otherwise inaccessible customer information such as traffic volume, dwell time, return rate and visit frequency, and then turning that into valuable business intelligence and key performance indicators such as a location's churn rate, predicted traffic, customer lifetime, and customer lifetime value.

Reviews

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Type of review

Revainrating 5 out of 5

Great Solution for Your Business Intelligence Needs

I like that it is very customizable, allows you to create your own reports so there isn't any limit of what can be created. It's easy to use as well! You are able to add in different data sources such as point of sale systems or other third party software (like Google Analytics). That being said we have been using this product since 2016 but they recently changed their pricing structure which was not disclosed prior to purchase. We were looking at multiple solutions before choosing bloom…

Pros
  • Also allowing me access from anywhere!! And also having an app available too !!!! Love love looove ❤️✌💕☮♥
Cons
  • Almost never

Revainrating 4 out of 5

Useful for understanding your online customer base

The UI is really easy to use, as well as the reporting. It's not very intuitive until you get used to it, but once you do, it is quite effective! I've been able to track store traffic throughout the day, so that I know which locations are performing well or poorly. This has also helped me better understand my customers' preferences and shopping behavior, which helps with future targeting efforts. The analytics alone are pretty useful; however, their integration with MailChimp makes this tool…

Pros
  • Data visualization
  • Integration w/Mailchamp (ecommerce)
  • Analytics dashboard
  • Customer segmentation & attribution reports,
  • Lead generation automation.
  • Campaign management tools for eCommerce campaigns
Cons
  • Not an open source product
  • Takes time getting accustomed