The Financial Times is a business news organization providing essential news, comments, data, and analysis for the global business community. It has a combined paid print and digital circulation of more than 600,000 (Deloitte assured, Q1 2013). FT.com has over 328,000 paying digital subscribers and the newspaper has a global print circulation of273, 047 (ABCs, March 2013). Mobile is an increasingly important channel for the FT, driving 34% of FT.com traffic and 15% of digital subscriptions. FT education products now serve 25 of the world’s top 50 business schools.