I like most how easy it was for me as an intern at my organization (a small startup) could set up campaigns that were very targeted towards our specific needs/goals; we had less success with some other platforms who's users did not have this same experience level or understanding in terms what they are doing online-so many times their reports would look great but you never knew exactly where your traffic came from! We found out about them through another platform so there may be better options available now - however if someone knows something different please feel free share. The ease by which one can use all aspects without needing technical assistance makes us happy customers!!