Ethereum like Bitcoin block chain it also well known. For me it is second largest crypto currency in the world. For this fact it makes well known company like Google released software developer tools to make people to build application on their various platforms. In the same vain Ethereum enable people to create decentralized application on it platform they drive the product by using digital ether.
The following attracted me to Ethereum
Transparenc, crypto currency wallet that makes it very easy to make transactions between token based on erc20, solution to currency transfer, Large and worldwide network of developers