Tough to argue with Ethereum's name recognition and current use as a basis for…
Tough to argue with Ethereum's name recognition and current use as a basis for developing many new projects. However, the team needs to address certain issues if they want to remain a big player in the cryptocurrency realm in the long term.
Pros
Name recognition, active community, a multitude of ICOs have used the Ethereum network to launch
Cons
Scalability issues, the question of whether it can maintain marketshare with several emerging projects that arguably solve some of Ethereum's problems