Ethereum lead by Vitalik Buterin own a technology able of building and positioning decentralized applications.
Ether token quickly surged to a peak of its market cap totaling 133Bn US$, second to Bitcoin.
The team of Etherium created a data structure that allows a swift adjustment and verification of the various states that are required to execute an ICO.
ERC-20 they use is a series of guidelines that enable integration of multiple currencies, making Ethereum effective and easily adaptable.