is a new e-commerce company that sells men's and women's clothing, shoes and accessories. Ansons' primary selling points are its low prices (e.g., $59 for a Tommy Hilfiger sweater), the use of 'flash sales' to attract customers and its rewards program which awards cash back as well as discounts to return customers.
Anson was founded by Gerald Wolkoff in May 2011, who runs it from his office in SoHo NYC.
The site is currently open for registrations through an invitation only system and has had over 100K users sign up so far according to Wolkoff .
Wolkoff, 55 years old, is the of Harry Wolkoff who built a New York real estate empire and chairman of Wolkoff Development Group.
Ansons itself is a Wolkoff family business in which Gerald Wolkoffs daughter, Samantha runs the women's line, his son Jason runs some of their operations while other members of the family are involved as well.
In any case, Ansons is registered in New Jersey and has an F-Rating with the BBB as I could not find a physical address for them.
The only office listed on their website belongs to Xcite Sourcing Corp (see below). A search on Google Maps shows that their location seems to be close to a Vizeum digital ad agency .
As you may have noticed, this company uses many SEO tricks to make themselves look bigger than they are.
For example, their LinkedIn profile shows that they have over 500 employees but if you try and find a name of any employee, it becomes clear that this is just an empty boast for marketing purposes.
It's unclear how Ansons benefits from working with Xcite Sourcing Corp. but it's clear that they don't do any link building of their own (at least not according to Google anyway) and that the main purpose is buyer traffic.
Even though I'm no expert on e-commerce, I would say that buying links in order to boost up one's traffic rank seems risky yet Xcite Sourcing Corp. seems to be doing it without a care in the world .
Luckily, Ansons seems to be very responsive when it comes to users' issues (both men and women) as well as offering both PayPal and Wire Transfer as payment methods.
Price-wise, Ansons is your average rip-off merchant yet their prices are higher than many of the other sites I review.
For example, you can find Unbranded Dress Shoes for ~$30 on Proboardshop while having them shipped from China for only $15 by buying them from Lightinthebox which ships directly from China at about a third of the price without customs fees .
Also, why would anyone pay $20 more for a made-in-China T-Shirt when you can buy a $10 one for example on Amazon , have it shipped directly from China and have customs fees included in the price ?
Ansons claims to be "the world's most trusted source for custom clothing", yet I fail to see how they're more trustworthy than many other companies (e.g., Enamora, Aliexpress or Lightinthebox) as their products are all made by unknown Chinese manufacturers without any warranty whatsoever .
Their prices are not the only red flag regarding Ansons: They also use an unusual return policy whereby men who want to return something receive a store credit instead of getting their money back .
They do this in order to get a store credit which they can use to order more products from them . Unfortunately, this means that one would have to spend twice the amount of money in order to get something similar (e.g., $100 instead of $50).
It seems that Ansons is currently only shipping within the US yet I was able to find some very interesting reviews on men's forums about their products being not as advertised and the product quality being extremely low with regard to many items such as Dress Shoes and Casual Jeans .
The negative comments I found on various forums seem to be related mostly to wrong sizes or poor quality for example making you think twice before ordering from this site... if not three times. Hence I't invest my time and money
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